I use this concept in my work every day. As a writer and editor, I know how to get your message across. Use reader-friendly language. Make the everyday seem like news. Don't use nine words when five will do. Have a clear call to action.
I make your readers care about what your business has to say. Because if they don't care, how will they remember?
Want to really make your message pop? I have several graphic designers that I work closely with to create the ultimate solution for reaching your audience. Just let me know what you’d like and we'll make it happen.
Simple. But always creative.